Subcategory: Men’s Grooming
With fewer than 400 followers, Challenger Hair Care (@challengerhaircare) was struggling on Instagram. They weren’t getting the social media engagement they needed to meet their goals. That’s when they heard about Boomagram.
After designing a tailored Instagram strategy for the men’s grooming business, Boomagram zeroed in on their ideal audience. Quickly, Boomagram built digital momentum for the brand, which generated valuable buzz around their hair-care products.
Over the following year, Challenger Hair Care rocketed from a mere 355 followers to more than 29,000. The company is now enjoying greatly expanded social media impact and sales growth, thanks to Boomagram.
“I’ve been impressed by the quality of the new followers I’ve gained, new connections and opportunities created via inbound direct messaging from influencers and business partners, Boomagram deserves a lot of the credit!”