Subcategory: Dance Music
With only 831 followers, the non-profit organization Give a Beat desperately needed to broaden their outreach to the community in order to get the financial support they needed to continue their mission.
Give a Beat approached Boomagram with the goal of spreading the word about the social justice work they perform through appeals at music festivals. Boomagram developed a custom strategy to build on the awareness they created at each event, in order to target their message to donors and increase contributions.
In just six months, Give a Beat’s following grew eight times larger on Instagram, to more than 7,000 followers. As a result, the organization saw greater engagement in their activities and more activity from volunteers and activists. Most importantly, they saw a huge boost in much-needed donations.